Jaiswal Group is a trusted multi-business brand led by Balram Jaiswal, serving customers through retail & wholesale supply, authorized trading, and insurance advisory with professionalism, reliability, and long-term customer commitment.
Kitchen essentials, utensils, fans, lights, and everyday household products for retail and wholesale buyers.
Business association with trusted brands like Lister and Nordusk for fan and lighting solutions.
Reliable consultation and financial guidance through Aditya Birla Sun Life Insurance.
Balram Jaiswal is an entrepreneur known for his dedication, consistency, and trusted customer relationships. His business journey reflects a practical approach to service, supplying useful household products, building strong brand associations, and guiding people with dependable financial advice.
Through Jaiswal Group, he has built a business identity that stands for genuine service, quality product offerings, trusted brand partnerships, and long-term customer value.
Alongside his business activities, he is also associated with Aditya Birla Sun Life Insurance as a respected advisor. His advisory approach is based on trust, customer understanding, and practical financial guidance.
He believes insurance is not just about policies — it is about family security, long-term planning, and peace of mind.
Utensils, fans, lights for retailers & bulk buyers
Lister (Lights & Fans) & Nordusk (Lights)
Life & financial planning expertise
3× Million Dollar Round Table distinction
Quality home essentials for retailers and bulk buyers across India
Premium stainless steel cookware, pressure cookers, kitchen sets, and everyday essentials at competitive wholesale rates.
Wholesale Available
Ceiling fans, table fans, pedestal fans, and exhaust fans from leading brands. Bulk order pricing available.
Bulk Orders Welcome
LED bulbs, tube lights, panel lights, and decorative lighting — energy-efficient and affordable for homes & businesses.
LED SpecialistsOur collection includes utensils, cookware, kitchen essentials, fans, lights, and related household products. Product availability may vary depending on stock and season.
Contact us to discuss bulk orders, minimum quantities, and dealer rates.
Authorized distributor/trader for trusted brands.
As an authorised distributor for Lister, Balram Jaiswal supplies their complete range of lights and fans to retailers, electricians, and distributors across the region. Lister products are trusted for performance, energy efficiency, and long-lasting durability.
As an authorised distributor for Nordusk, Balram Jaiswal distributes their full lighting range — catering to electrical retailers, contractors, and project buyers seeking quality lighting solutions at wholesale rates.
Reach out to discuss dealership opportunities, pricing, and supply for both Lister and Nordusk products.
Add product visuals from Lister range here
Add product visuals from Nordusk range here.
Trusted financial guidance through Aditya Birla Sun Life Insurance
The Million Dollar Round Table (MDRT) is the world's most prestigious recognition for insurance and financial professionals. Achieving it once is exceptional — Balram Jaiswal has achieved it three times, placing him among an elite group who consistently deliver outstanding client results and financial guidance.
Secure your family's future with the right life cover and term plans.
Solutions that encourage disciplined financial planning while supporting future goals.
Helping clients understand protection-based options for unexpected medical and health-related needs
Planning-focused solutions designed to support education goals and future responsibilities.
Practical support for long-term financial preparation and income-oriented future planning.
One-to-one advisory support based on individual needs, priorities, and long-term planning goals.
Award photos.
Book a personalized consultation for practical and trustworthy financial advice.
For shop enquiries, dealerships, or insurance advice — we're here to help
Reach out directly or fill the form and we'll respond shortly. All enquiries welcome — wholesale, trading, or insurance.
40, Line Bazaar St, Nawabganj, Ichhapur Defence Estate, Kolkata, West Bengal 743144
Mon – Sun: 10:00 AM – 7:00 PM